HOEBER CULTURE

A guide to becoming more HOEBER

You can learn a lot about our culture by reading through this guide. Please enjoy it, learn from it, share it, and put it into practice. We want to improve you, and you're here to do the same for us. Thank you for joining us at Hoeber. It all starts now.

SEC.001//INTRO

THINK IT. DREAM IT. LIVE IT.

A few words from our founder

SEC.002//MISSION

Our mission is shared inspiration. When you’re inspired, you want to share what drives you. We want to connect brands with cultures they inspire. Creativity can’t flourish in a vacuum.

We want to inspire brands.

We’re enthusiastic for making innovative content at the heart of everything a brand stands for. Creative content doesn’t just spread a message—it provides meaning that inspires audiences.

We want to inspire cultures. We want to be inspired by Cultures.

We’re enthusiastic for making innovative content at the heart of everything a brand stands for. Creative content doesn’t just spread a message—it provides meaning that inspires audiences.

We want to inspire you.

The work we do begins with you. It stems from the passion you bring to us and develops within our creative company culture that delivers on high expectations. We want to inspire you, and you can do the same for us.
FAQ: In Blog Link to a new section for: Questions people ask us. Learn more. Visit our FAQ

SEC.003//VALUES

Our values are not just words, but passions that run deep throughout our company culture.

Passions for creative expression, bringing people together, and telling brands’ stories are what we live by. You could say our values are the guide to creating a culture at HOEBER that enables us to create inspiring content.

Approach everything with enthusiasm.

We love our work, our content, our clients. That’s what makes us dedicated to what we do.

Don’t meet standards—exceed them.

You’re part of the story of our company and we don’t want to run like a B-movie production. You can contribute to making us a hit for the ages.

Be as professional as the content you create.

We’re never going to stop doing what we do best: work creatively and professionally as a team. Forget complicated team-building clichés. It’s actually very simple: live honestly, trust others, be humble, and take responsibility. Those are values that you should not only believe in but also act upon.
FAQ: In Blog Link to a new section for: Questions people ask us. Learn more. Visit our FAQ

SEC.004//TRIBE

You’re part of our tribe. That means we have expectations for you to perform at a level that represents our aspirations. Let your creativity and passion overflow. Your success is our success.

be confident

//001

We chose you because you’ve got what it takes to make your own decisions and follow through on them. You need to be ready to tackle new situations and find solutions. However, being a team member also means offering support and admitting when you need help.

yOU'RE ONE OF US

//002

Each person is responsible for their growth and contribution that makes us all succeed together. We’re depending on you to follow through with your commitments. Our agency isn’t a solo sport—it’s an all-star team.

Clients are collaborators

//003

Clients aren’t passive recipients of our work. Rather, they are collaborators working alongside us. We’re privileged to be making content for amazing brands, many of which are influential on a massive scale. Those relationships are built on trust.

Humility matters

//004

If you think you’ve never bragged or thought of yourself as better than your coworkers, take another look in the mirror. We’re not here for your self-promotion. We’re here to create content as a team that all of us can be proud of together.

Respect others’ time

//005

Time is a limited resource. You wouldn’t throw away oil or gold, so don’t dismiss the importance of your time and other people’s. Showing up for meetings on time and being prepared respects everyone’s time and talents.

We’re a community

//006

We chose you because you’ve got what it takes to make your own decisions and follow through on them. You need to be ready to tackle new situations and find solutions. However, being a team member also means offering support and admitting when you need help.

Bring your best

//007

Potential means nothing if it isn’t acted upon. Every project should be your best project yet.

Give smart feedback

//008

When it comes to communication, we don’t believe that “less is more.” We tell each other what’s working in projects and what isn’t. We explain to each other how and why something sparks inspiration and something else doesn’t. Feedback makes success possible.
FAQ: In Blog Link to a new section for: Questions people ask us. Learn more. Visit our FAQ

SEC.005//STUDIO

THINK IT.
DREAM IT.
LIVE IT.

Dream it.
Make it. all in-house.

SEC.006//IDEAS

We are storytellers, innovators, and creators. We embrace new ideas, respectful of the diversity and inclusion that inspires amazing content.

In our line of work, most ideas are branches growing out of other ideas. Our idea tree grows and thrives as we inspire each other with feedback and new insight. None of us is as brilliant as all of us together. not just words, but passions that run deep throughout our company culture.