Agency: Hoeber Group

GloJuice, a cold-pressed juice company based in Dallas, Texas, was looking to set itself apart from the competition. Hoeber Agency was brought in to help create a unique brand identity that would appeal to the target audience of urban, hip consumers, particularly those in Generation Z. The agency took inspiration from Miami's vibrant culture and used a vaporwave and 2000s-inspired art style, incorporating an eye-catching color scheme of pinks, blues, hot greens, and orange. The campaign features floating fruit with a whimsical surrealism, created through a combination of real-life photography and CGI simulations. The final images were used across various mediums, including the company's website, social media, and custom-built vehicle, and the campaign was a huge success, with images that were unlike anything seen before in the cold-pressed juice world.